Abhra BanerjeeFounder · Cleanomatics · Fractional CMO · Martech Leader
From global brand leadership to founding Cleanomatics - shaping the future of martech, customer experience, and digital growth.
ABHRA'S STORY
Corporate Veteran Turned
Silicon Valley Entrepreneur
Corporate Veteran Turned Silicon
Valley Entrepreneur
Spanning a career of three decades, Abhra Banerjee is an alumnus of the Delhi School of Economics, XLRI and UC Berkeley - Haas School of Business.
Abhra has worked across India, South East Asia, Europe, and the US in multiple C-suite roles (CMO & CEO), building and scaling some of the world’s most prestigious brands.
Journey of Growth & Transformation
A professional evolution from brand storytelling to digital transformation leadership.
Ogilvy & Mather
Account Executive
1995 - 1996
Kolkata, India
Managed Command Cellular – one of Ogilvy Kolkata’s biggest accounts. Built a foundation in strategic brand and client management.
Advertising · Brand Strategy · Client Servicing · Project Coordination
© Ogilvy Media
Times Mobile (The Times of India Group)
Head - Marketing (Telecom)
2003 - 2005
Mumbai, India
Led telecom content marketing for India’s largest media group. Pioneered mobile short-code ecosystem & strategic brand partnerships.
Marketing Strategy · Mobile Campaigns · Product Innovation · Media Planning
© Times Group
Akzo Nobel / ICI Paints (Thailand)
Channel Marketing Controller
2005 - 2008
Bangkok, Thailand
Managed ASEAN retail channel strategy. Drove color marketing innovation and channel optimization across Southeast Asia.
Channel Marketing · Retail Strategy · CRM · Regional Management
© Akzo Nobel
Century Plyboards (I) Ltd
Vice President & Business Head
2008 - 2013
Kolkata, India
Led Decorative & Furniture divisions. Spearheaded diversification and national expansion within building materials category.
Leadership · CRM · Business Development · Sales Strategy
© Century Ply
Dalmia Bharat Group
Executive Director - Sales & Marketing
2013 - 2016
Kolkata, India
Drove national expansion & dealer engagement. Led breakthrough performance marketing initiatives in the cement category.
Business Growth · Channel Development · Performance Marketing · Leadership
© Dalmia Bharat
Havells India Ltd
Vice President & SBU Head
2016 - 2019
New Delhi, India
Headed STANDARD Electricals. Achieved record growth & diversification into consumer durables after Lloyds acquisition.
Strategy · Business Scaling · Sales Operations · Product Expansion
© Havells India
Cleanomatics Tech Solutions
Founder & CEO
2020 - Present
Gurugram, India
Built India's first tech-enabled D2C laundry & textile care platform with CRM automation, logistics optimization & AI ops.
Business Leadership · CRM · Automation · Brand Strategy · Innovation
© Cleanomatics
BNI Incredibles, Gurgaon
Leadership Member
2022 - Present
Gurugram, India
Former President, Education Coordinator & Mentor. Facilitated business growth through structured networking.
Networking · Mentorship · Communication · Leadership
© BNI Gurgaon
NOTABLE AWARDS & RECOGNITION
A Career Marked by Global Excellence & Impact
- Marketing Person of the Year, CMO Asia (2011)
- Chairperson of Asian Retail Congress (2013)
- “Developing a Power Brand in a Commoditized Market” (2016)
- Harvard Business School Case Study - Critically Acclaimed & Taught Globally
- India Achievers’ Award (2020)
- UC Berkeley Executive MBA Mentor (2022)
- Three Institutional Funding Rounds Raised (2023)
Stadhawk Inc•Cleanomatics Solutions Pvt Ltd
How Abhra Helps Businesses Grow
Fractional CMO + Business Growth
You face:
- Unclear marketing direction
- High CAC, low-quality leads
- No alignment across teams
Abhra solves by:
- End-to-end growth strategy
- Fixing funnel leaks
- Cross-team alignment & KPIs
Outcome: Predictable and scalable revenue systems.
Martech, CRM & Automation
You face:
- No lead tracking or follow-ups
- Manual operations slow growth
- No visibility on performance
Abhra solves by:
- CRM setup
- Sales & marketing automation
- Dashboards & analytics
Outcome: Faster conversions with zero operational chaos.
Brand Building & Personal Branding
You face:
- Low brand recall
- Weak identity or positioning
- Crowded & competitive category
Abhra solves by:
- Brand narrative + positioning
- Digital identity & communication
- Celebrity/industry-driven branding
Outcome: High trust and premium brand perception.
GTM Strategy & Omni-Channel Growth
You face:
- No clarity on best channels
- Poor launch outcomes
- Weak market penetration
Abhra solves by:
- Disruptive GTM design
- Channel acquisition planning
- Competition & category mapping
Outcome: Strong multi-channel presence and pipeline.
HR, Leadership & Organization Systems
You face:
- Unstructured HR processes
- Low team motivation
- No KPIs, KRAs or performance system
Abhra solves by:
- Talent + success planning
- KPI/KRA frameworks
- PMS, R&R & culture building
Outcome: A motivated team that drives revenue growth.
Growth Hacking & Scaling
You face:
- Stagnant or slow growth
- No innovative experiments
- Overdependence on one channel
Abhra solves by:
- High-ROI growth levers
- Multi-layer acquisition channels
- Retention + loyalty systems
Outcome: Compounding long-term business growth.
Selected Case Studies
WHY CHOOSE ABHRA
With 30+ years of hands-on experience across India, SEA, Europe and the US - Abhra brings a rare combination of corporate leadership, startup execution and Silicon Valley innovation.
PROPOSITION
Startups and small enterprises are usually up against large conglomerates. With limited resources, they must adopt the smartest marketing practices to win by changing the game.
VALUE FOR MONEY
Abhra’s approach is extremely result-oriented. Backed by core marketing principles, he works in phases - first test the waters, and if it works, go ALL IN.
Let’s Build Something Exceptional
Whether you need marketing, CRM automation, brand strategy or performance-driven growth - we create solutions that deliver measurable impact.
Get a Callback
📧 Email: abhra.banerjee@cleanomatics.com
📞 Phone: +91 98749 17772